Mocktails, non-alcoholic beers, and zero-proof bars are popping up everywhere, offering the social pleasures of alcohol-fueled gatherings without some of the risks. Abstaining from alcohol is no longer a sign of a drinking problem on the mend, but rather a commitment to wellness, a cultural shift, a rejection of a vast and manipulative industry, and even a way to find a different kind of buzz. Recent research has shown that “no amount or kind of alcohol is good for your health,” which is certain to accelerate the trend. Zero-proof cocktails will be available!