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Today's 15- to 25-year-olds — dubbed Gen Z — are true digital natives coming of age against a backdrop of unprecedented political, social, technological, and economic change. These circumstances are shaping a precocious generation that has found its voice and is changing our society, redefining cultural norms, and putting into question decades-old geopolitical and business assumptions. Join cultural anthropologist and brand strategist Marcie Merriman for a conversation about understanding Gen Z: what drives them, repels them, engages them — in the workplace, as consumers, and as citizens — and what it means for everyone.
- 2022 Festival
- Society
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- USA
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Society
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