The Generation Rewriting the Future: Gen Z


Today's 15- to 25-year-olds — dubbed Gen Z — are true digital natives coming of age against a backdrop of unprecedented political, social, technological, and economic change. These circumstances are shaping a precocious generation that has found its voice and is changing our society, redefining cultural norms, and putting into question decades-old geopolitical and business assumptions. Join cultural anthropologist and brand strategist Marcie Merriman for a conversation about understanding Gen Z: what drives them, repels them, engages them — in the workplace, as consumers, and as citizens — and what it means for everyone.

  • 2022 Festival

Explore More


502 ideas
Sorry, we couldn't find any results
Clear filters

Thank you for signing up!

Please provide a valid email address.

Please provide a valid email address.
Sign up to receive the latest
updates from Aspen Ideas.