Decoding Political Ads

Ever wonder what decisions go into the making of a political ad? We’ll talk about the things you see, hear, and read in campaign commercials and think about the way all the elements come together to nudge viewers toward inferences that help—or hurt—candidates. Do political ads really work? Which ones are working in 2016, and why?

Speakers: Lynn Vavreck
Festival: 2016

Watch and Listen: U.S.A.

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