Vic Strecher 0

Vic Strecher

Professor and Director for Innovation and Social Entrepreneurship, School of Public Health, University of Michigan; Founder and CEO, JOOL Health; Author, Life on Purpose: How Living For What Matters Most Changes Everything

Vic Strecher is a behavioral scientist, professor, and director of innovation and social entrepreneurship at University of Michigan’s School of Public Health. He founded JOOL Health, a company that integrates the science of purpose in life, smartphone and biometric technology, and big data analytics to help users align with their purpose in life. In 1995, he founded the UM Center for Health Communications Research. Strecher’s latest research is related to the importance of developing and maintaining a strong purpose in life. His most recent book is Life On Purpose: How Living for What Matters Most Changes Everything, examines the science and philosophy of purpose in life.

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