Internet trends can change by the hour, but more than two million YouTube channels around the world have built lasting, thriving businesses by focusing on long-term success over viral fame. For over a decade, creators Rhett, Link, and Mimi G have turned their passions into an economic engine for themselves and thousands of others. In this session, creator-commentator Angela Rye will lead a discussion with these tenured creators and Robert Kyncl, YouTube’s chief business officer, about their struggles, success, and what lies ahead for the creator economy.