Covering 2020: What Lessons Should the Press and the Pollsters Take from 2016?
Polling matters to a point. It helps inform the reporting, but the reporting has to remain at the core.
Setup
Studies completed after the 2016 election show that media coverage of both Hillary Clinton and Donald Trump was overwhelmingly negative, extremely light on policy, and disproportionately focused on sideshows. What’s more, all of the major prediction models that use polls to game out election outcome probabilities predicted a Clinton victory. Could these entities, which are so critical to how me make our most important collective decision, do better? What have they learned since 2016 — and what’s the role of the reader, viewer, listener, or “clicker” as we head into another election year?
Speakers
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Robert CostaPolitical Reporter, The Washington Post; Moderator, "Washington Week",... -
Margie OmeroPollster; Principal, GBAO -
John DickersonCorrespondent, "60 Minutes," CBS News -
Yamiche AlcindorWhite House Correspondent, "PBS NewsHour," PBS (Festival Underwriter) -
Lauren LeaderCo-Founder and CEO, All in Together -
Susan PageWashington Bureau Chief, USA Today
- 2019 Festival
- USA
- Technology
- Full transcript
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