Studies completed after the 2016 election show that media coverage of both Hillary Clinton and Donald Trump was overwhelmingly negative, extremely light on policy, and disproportionately focused on sideshows. What’s more, all of the major prediction models that use polls to game out election outcome probabilities predicted a Clinton victory. Could these entities, which are so critical to how me make our most important collective decision, do better? What have they learned since 2016 — and what’s the role of the reader, viewer, listener, or “clicker” as we head into another election year?