Is Activism Good Business? A Conversation with Patagonia's CEO

Clothing and recreational equipment company Patagonia has sued the Trump administration over its resolution to reduce the Bears Ears and Grand Staircase-Escalante national monument. CEO Rose Marcario says she’s acting according to the company’s values, and customers buy its products because it protects public lands, develops sustainable fabrics, and invests in sustainable agriculture. And in fact, under Marcario’s leadership, Patagonia has quadrupled revenues, proving that the company’s bold activism is good for business and the planet. Underwritten by PayPal.

Festival: 2018

More on this Session

Watch and Listen: Society

For years, Adam Gopnik’s writing has delighted with charming and nostalgic observations of our behavior within the... See more
For more than three decades, artist Carrie Mae Weems has created a body of work — including photographs, fabric, text,... See more
In an industry so central to American culture — and one so publicly rocked by #MeToo — how do women in media move... See more
Based on the novel by Emily Danforth, The Miseducation of Cameron Post follows Cameron (Chloë Grace Moretz) as she is... See more
The Tale probes one woman's memory as she is forced to reexamine her own experience of sexual abuse and exposes... See more
Traditional notions of masculinity emphasize strength and power and devalue attributes like vulnerability and emotional... See more

Pages