Edward Jones

At Edward Jones, the work we do is an extension of our purpose, which is to partner for positive impact, to improve the lives of our clients and colleagues, and together, better our communities and society.

As a leading financial services firm in North America, our more than 19,000 financial advisors serve more than 8 million clients with $1.9 trillion in client assets under care. Through the dedication of our approximately 54,000 associates and our branch presence in 68% of U.S. counties, we are committed to helping more people achieve financially what is most important to them.

We believe that growing our impact comes with a responsibility to leave people and places better than we found them and seek to make a greater impact for generations of families and communities. In our 102nd year, we are creating a bold new future, fueled by our purpose, energized by our culture, guided by our strategy, and activated by decisive execution. 

As a business that seeks to make a positive difference in the world through the work we do, we are addressing some of the most pressing challenges of our time in three areas where the skills and passions of our talented colleagues intersect with our ability to make the greatest impact.

Partnering for Lasting Financial Strength reflects our belief in the power of financial knowledge and confidence and a personal, needs-based approach to building long-lasting financial strength. Our financial advisors create deep relationships and provide tailored resources to educate and support people seeking to create intergenerational wealth for themselves and their families. Our Financial Fitness curriculum provides guidance and tools to students and adults to raise their confidence and help them make that next right financial decision. Since 2020, we’ve reached more than 848,000 learners – well on our way to our goal of reaching 1 million people by the end of 2025.

Promoting Healthier Futures is fueled by our desire to help our clients, colleagues and communities achieve well-being and lead enriching lives. We have too often seen the impact pervasive health issues can have on people’s family, purpose and finances. That’s why we work to promote the financial, physical and emotional well-being of those impacted by health issues, so each person can live an enriching life. This comes to life through our valued partnerships with organizations, including our National Presenting Sponsorship of the Alzheimer’s Association Walk to End Alzheimer’s®. Since 2016, more than 111,000 participants have walked under the Edward Jones banner and our associates have raised $45 million for the fight to end Alzheimer’s. 

Advancing Inclusive Growth underscores our belief that every person deserves the opportunity to thrive. We’re working to address a wider set of needs, income levels and backgrounds for our current and potential clients; creating a more diverse, equitable and inclusive organization for our colleagues in the process; and impacting long-term societal change through investment in equitable access to economic opportunities within our communities.

Learn more in our Purpose, Inclusion and Citizenship Report: EdwardJones.com/GrowingOurImpact.