Zubaida Bai is founder and CEO of ayzh (pronounced “eyes”), a social business providing health and livelihood solutions to impoverished women, targeting the continuum of reproductive, maternal, newborn, child, and adolescent health. An expert and leader at the intersection of women’s health, business, and appropriate product engineering for the developing world, her work at the base of the pyramid has led her to be selected as a Young Global Leader by the World Economic Forum, a Maternal Health Champion by Ashoka, a TED resident and speaker, and a 2016 Sustainable Development Goals Pioneer by the UN Global Compact. She has also worked as a project officer for Villgro Innovations Foundation.