President, Audi of America (Festival Underwriter)
Scott Keogh is president of Audi of America, since 2012, leading all US activities as the company continues to achieve unprecedented levels of sales growth, customer consideration, brand esteem, and dealer-network development. Prior to his present role, he served as chief marketing officer for six years. During his time with the brand, Keogh has helped forge new marketing relationships, overseen strategic product launches, and continued to prioritize improvements in overall product quality. He moved into the broader responsibilities of a CEO to focus on further expansion in the US market. Keogh was previously general manager of marketing communications at Mercedes-Benz USA, where he held positions of increasing responsibility since 1994.