Kim Keck is president and CEO of the Blue Cross Blue Shield Association (BCBSA), a national federation of 34 independent, community-based, and locally operated Blue Cross and Blue Shield companies. Prior to BCBSA, Keck was president and CEO of Blue Cross & Blue Shield of Rhode Island, where she drove strategic initiatives around cost and value stewardship, convenience, and comprehensive health, and led policy efforts to ensure access to quality care for all Rhode Islanders. Keck previously spent 28 years at Aetna in leadership roles from head of enterprise strategy to head of investor relations, treasury, tax, actuary, controllers, and planning. She was president of Aetna’s northeast region and interim president of the southeast region. Keck was named one of Modern Healthcare’s 100 Most Influential People in Healthcare for 2022. (Blue Cross Blue Shield Association is a 2023 Festival Underwriter)
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