Judy Sewards is vice president, head of clinical trial experience, and interim head of recruitment at Pfizer, leading a team focused on trial recruitment and understanding the end-to-end trial experience from the viewpoint of partners and participants. Sewards was formerly vice president, digital innovation in Pfizer strategy and commercial operations, where she was responsible for setting and activating new digital and big data strategies helping Pfizer meet business and customer needs in the future health landscape. Previously, she held leadership positions within Pfizer’s commercial organization, including team leader for the US Celebrex and Flector Patch businesses, head of the Primary Care US Marketing Incubator, and consumer lead for the Viagra brand. Before joining Pfizer, Sewards led insights, brand strategy, and advertising for Merrill Lynch Global Wealth Management. (Pfizer is a 2023 Festival Underwriter)
Previously
Although essential to ensure the safety and effectiveness of new drugs and devices, clinical trials tend to be costly and slow to reach conclusions, and there is often an imb...