Jesse Cureton is chief consumer officer for Novant Health. A business and community leader who has demonstrated mastery in financial services, strategic planning, marketing and outreach, employment retention, and business productivity, he retired from a 25-year career in the finance/banking industry to execute a unifying rebranding initiative and build a consumer strategy for Novant, a major regional health care system. As a result of his diverse skill set and expansive list of accomplishments, Cureton is a sought-after speaker and advisor who brings a unique and multifaceted viewpoint to the problem-solving process. He draws on collaborative, organizational leadership and team-building skills to transform groups into high-functioning units.