Aif23 Tuff Geoff

Geoff Tuff

Principal and U.S. Hydrogen Practice Leader, Deloitte

Geoff Tuff is a principal at Deloitte and leader of its U.S. hydrogen practice. Prior to this, he led the Doblin innovation firm and was a senior partner and global board of directors member at Monitor Group. Co-host of the podcast “Provocateurs: Profiles in Leadership,” Tuff’s commentary about growth through innovation has also appeared in Harvard Business Review and HuffPost. The co-author of Detonate: Why – and How – Corporations Need to Blow up Best Practices (and Bring a Beginner’s Mind) to Survive, he is the author of Provoke: How Leaders Shape the Future by Overcoming Fatal Human Flaws. Tuff was a finalist for the Thinkers50 2019 Distinguished Achievement Award in Strategy and 2021 Leadership Award. (Deloitte is a 2023 Festival Underwriter)

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