Aif2022 Luntz Frank

Frank Luntz

Political Consultant; CEO, FIL

Frank Luntz is CEO of FIL. A political and communications consultant, pollster, and Republican Party strategist, he was previously the “focus group czar” for Fox News and a news analyst for CBS News and ABC News. Luntz has written, supervised, and conducted 2,500 surveys, focus groups, and ad tests for Fortune 500 entities. A frequent TV news commentator, he has written op-eds for publications including The Financial Times, The Los Angeles Times, and The New York Times. Luntz is the author of Words That Work: It’s Not What You Say, It’s What People Hear; What Americans Really Want ... Really: The Truth About Our Hopes, Dreams and Fears; and Win: The Key Principles to Take Your Business From Ordinary to Extraordinary.

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