![Aif2022 Luntz Frank](https://aspenideasfestival.imgix.net/ebcd78d7-aaa4-4e39-8a67-67cd69a25b45/AIF2022_Luntz_Frank.jpg?auto=compress%2Cformat&fit=min&fm=jpg&h=290&q=80&rect=1992%2C1092%2C4858%2C4853&w=290)
Frank Luntz
Political Consultant; CEO, FIL
Frank Luntz is CEO of FIL. A political and communications consultant, pollster, and Republican Party strategist, he was previously the “focus group czar” for Fox News and a news analyst for CBS News and ABC News. Luntz has written, supervised, and conducted 2,500 surveys, focus groups, and ad tests for Fortune 500 entities. A frequent TV news commentator, he has written op-eds for publications including The Financial Times, The Los Angeles Times, and The New York Times. Luntz is the author of Words That Work: It’s Not What You Say, It’s What People Hear; What Americans Really Want ... Really: The Truth About Our Hopes, Dreams and Fears; and Win: The Key Principles to Take Your Business From Ordinary to Extraordinary.
Previously
![The Future of the Republican Party](https://aspenideasfestival.imgix.net/4851cfd1-dcd2-4e79-bf02-261f56136c79/52178615508_307a71efed_o.jpg?auto=compress%2Cformat&fit=min&fm=jpg&h=225&q=80&rect=0%2C0%2C5814%2C3270&w=400)
The 2022 primary season continues to unfold as a test of former President Trump’s hold over the Republican party. What have electoral results thus far told us about how intern...
![Americans and Climate: Words to Use, Words to Lose](https://aspenideasfestival.imgix.net/bf0b2a49-bbc5-4046-8f98-2e8506283281/aif-2022-words.jpg?auto=compress%2Cformat&fit=min&fm=jpg&h=225&q=80&rect=0%2C0%2C1600%2C901&w=400)
Most people now agree that climate change is real and that humans are causing it. But that’s where the consensus stops. Political pollster and strategist Frank Luntz, known fo...