Vicki Amalfitano is vice president of marketing and planning at Brigham and Women’s Hospital, a position she initiated and has held for the last decade. Previously, she was vice president for marketing and planning for Albany Medical Center. She has consulted on health care, academic medical centers, strategic planning, marketing, and staff training for hospitals, pharmaceutical companies, educational organizations, and government agencies. Amalfitano teaches graduate marketing courses for the health policy and management program at Harvard School of Public Health and Babson FW Olin Graduate School of Business MBA program. She sits on several not-for-profit boards and is a frequent guest lecturer, speaker, and panelist at marketing and strategy conferences. (Festival Underwriter Presenter)