Venture Capital Enters Women’s Health
Untapped market opportunities, coupled with the recognition that many diseases exclusively affect women, or affect them differently than men, are drawing venture capitalists into women’s health. These private equity investors, often entrepreneurial women, are motivated by a commitment to gender equity, a supportive regulatory environment, and awareness that there are profits to be made. Women have historically been underrepresented in research and investors have traditionally concentrated on beauty products and reproductive health. Now, the smart money sees enormous commercial potential in a broader landscape of apps, products, and services for the female population.