It seems that every organization wants to be called “purpose-driven” lately — but not all purposes are equal. The people who lead purpose-driven organizations have different agendas, and it can be hard to tell if that agenda extends beyond the marketing department’s quest for a good ESG score. Truly purposeful leaders are shifting their business models to fight climate change, actively working for diversity and inclusion in the workplace (and in leadership roles!), and transforming cultures throughout their multinational organizations and even into their supply chains and competitors. Does this sound like a huge challenge? It is, but these leaders will tell you how to get started.