The Secret Salsa of US Business

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In the United States, salsa outsells ketchup as the No. 1 condiment on our tables. In the summer of 2017, the Spanish-English pop song sensation “Despacito” performed by Puerto Rican Luis Fonsi broke records as the most-viewed music video online. The American Latino is a powerful consumer group, representing $2.13 trillion in GDP. If their economic might were represented as a country, they would be the 7th largest economy in the world, below France and above India. But US Latinos are not just a powerful consumer group. Indeed, America’s Latinos are also driving entrepreneurship with an astounding 46 percent in new business growth between 2007 and 2012, compared to 2 percent for all businesses. In this session, learn about an overlooked driver of the US economy. Woody Hunt, Senior Chairman of the Board of Directors of Hunt Companies, Inc, and Ebetuel “Beto” Pallares, Founder of Proficio Capital/Joseph Advisory/, Manager, Arrowhead Innovation Fund, will also be joining this panel.

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The Secret Salsa of US Business

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