Retail Medicine Takes Hold
The lane for healthcare is widening. Well-capitalized retail and technology companies are pushing services out of the clinic and into big-box stores, corner shops, and private homes. While they are out purchasing computers and clothing, shoppers can also schedule their check-ups, dental care, mental health counseling, and X-rays. Meanwhile, tech companies are reaching clients where they live, offering apps, sensors, devices to monitor vital signs, and safety checks that exchange face-to-face encounters for remote interactions. Hybrid care is remaking the doctor’s office and the big-box store, and digital health capabilities are changing the role of traditional care providers. What’s the impact on the medical business and on consumers?