A majority of Americans say that distrust is their default setting, fueled by growing distrust of democracy, media, and government, according to the 2022 Edelman Trust Barometer survey. The survey found that business is now the most trusted institution, filling the void left by paralyzed and incompetent governments, but that trust has simultaneously become localized: in my employer, my CEO, and my company’s newsletter. How should private-sector leaders manage the new demands of societal issues and geopolitics while running a good business?