Breaking News: How the Subscriber Model Upends–and Improves–Journalism

 

When even publications and print outlets start behaving like influencers, it lowers the bar and lowers the credibility.

Baratunde Thurston ​Host of “How To Citizen” podcast
Session

Breaking News: How the Subscriber Model Upends–and Improves–Journalism

Setup

Legacy media may not be a sinking ship just yet, but there’s no denying the leaking. A growing number of direct-to-consumer media outlets are luring elite journalists to their platforms, bringing a crowd of loyal (and highly desirable) subscriber groups with them. Effective journalism simply can’t function without a budget to back it, and a new wave of small-business news outlets is proving that subscribers are more dependable than advertisers, clicks, and cookies.

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Breaking News: How the Subscriber Model Upends–and Improves–Journalism

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