Robin Koval 0

Robin Koval

CEO and President, Truth Initiative (Festival Underwriter); Author, Grit to Great

Robin Koval is CEO and president of Truth Initiative, a public health organization working toward a culture where all youth and young adults reject tobacco. Since 2013, she has led campaigns such as the truth® youth tobacco prevention campaign and public communication efforts such as “Left Swipe Dat,” based on the fact that a dating profile with a smoking selfie is two times more likely to get rejected. Previously, Koval was co-founder and CEO of the Kaplan Thaler Group and CEO of Publicis Kaplan Thaler, growing the start-up into a billion-dollar advertising agency. With Linda Kaplan Thaler, she authored the New York Times best-seller Grit to Great. (Festival Underwriter Presenter)

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