Robin Koval is CEO and president of Truth Initiative, a public health organization working toward a culture where all youth and young adults reject tobacco. Since 2013, she has led campaigns such as the truth® youth tobacco prevention campaign and public communication efforts such as “Left Swipe Dat,” based on the fact that a dating profile with a smoking selfie is two times more likely to get rejected. Previously, Koval was co-founder and CEO of the Kaplan Thaler Group and CEO of Publicis Kaplan Thaler, growing the start-up into a billion-dollar advertising agency. With Linda Kaplan Thaler, she authored the New York Times best-seller Grit to Great. (Festival Underwriter Presenter)
Previously
![Secrets of Successful Kids: Grit, Purpose, and Artificial Intelligence](https://aspenideasfestival.imgix.net/nullff288349-5e32-4e5b-b15c-d4db4511823e/27863140016_1d1dc4cdbd_h.jpg?auto=compress%2Cformat&fit=min&fm=jpg&h=225&q=80&rect=0%2C139%2C1600%2C901&w=400)
While there are no ironclad rules for producing children who perform well in school, pursue healthy behavior, and work towards wise goals, there are proven strategies that can...