Jerry Stritzke

Jerry Stritzke is president and CEO of REI, since 2013. Committed to increasing access to the outdoors, he spearheaded the co-op’s multiyear, multimillion-dollar partnership with the National Park Service, led the effort to close stores and #OptOutside on Black Friday 2015, 2016, and 2017, and pledged to advance women’s leadership in the outdoor industry with a CEO pledge and $1.5 million grant to Camber Outdoors (previously Outdoor Industries Women’s Coalition) from the REI Foundation. Stritzke previously served as president and COO at Coach, as COO of Victoria’s Secret, and CEO of Mast Industries. Earlier in his career, he was an attorney and worked in private practice.