Eldar Shafir

William Stewart Tod Professor of Psychology and Public Affairs, Princeton University; Co-Founder, ideas42

Eldar Shafir is William Stewart Tod Professor of Psychology and Public Affairs at Princeton University and co-founder and scientific director at ideas42. He conducts empirical studies of decision-making and is interested in the tension between normative assumptions and people’s actual behaviors. His current research focuses on decision-making in contexts of poverty and on application of behavioral research to policy. In 2012, Barack Obama appointed him to the President’s Advisory Council on Financial Capability. Shafir is co-author of Scarcity, to be published in September.

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