Location Director, IDEO
Ashlea Powell is a location director in IDEO’s New York studio. She works with design teams and clients to craft human-centered, compelling stories, helping organizations imagine possible futures and ultimately bring new experiences to market. Powell has led many large-scale projects in retail, hospitality, education, and health and wellness. She frequently lectures about design and storytelling at universities and conferences across the country. Prior to joining IDEO in 2007, Powell worked as a strategist and copywriter for Goodby, Silverstein and Partners. Her work has been recognized by Fast Company, Rotman Magazine, IDEA Awards, and Cannes Lions.