Adam Cramer is the founding executive director and CEO of Outdoor Alliance, a national coalition of outdoor recreation advocacy groups. In this role since 2014, he harnesses users’ passion for place and combines it with a modern approach to organizing and digital engagement. This has resulted in hundreds of thousands of acres of protected landscapes, improved management for outdoor recreation, and thousands of enthusiasts awakened to conservation and advocacy work. Cramer also advises leading outdoor industry brands on conservation policy and civic engagement. Prior to this, he practiced environmental law. A pro bono project to protect a favorite river led Cramer to found Outdoor Alliance.