USA Director, BBC Media Action
Yvonne MacPherson is USA director of BBC Media Action, BBC’s international development organization. She was previously country director in India, where she was responsible for all strategic, program, financial, and technical aspects of operations in India. From 2004 to 2011, she designed and managed locally produced multimedia behavior-change initiatives using radio, television, online, and mobile phones combined with community outreach. MacPherson recently authored the report, “Health on the Move: Can mobile phones save lives?” Prior to BBC, she managed health projects in Africa and Asia for NGOs and UN agencies and was a business analyst in London.