Lynn Vavreck

Professor, Political Science and Communication Studies, UCLA

Lynn Vavreck is a professor of political science and communication studies at UCLA and contributing columnist to The Upshot at The New York Times. She teaches and writes about campaigns, elections, and public opinion. She held previous appointments at Princeton University, Dartmouth College, and the White House. Vavreck has published four books, including The Message Matters and The Gamble, an account of the 2012 election. The National Science Foundation supported her research, and she served on advisory boards of British and American national election studies. In 2014, she interviewed Hillary Clinton for UCLA’s Luskin Lecture on Thought Leadership. In 2015, she was named an inaugural Andrew F. Carnegie Fellow.

Videos/Audio of Lynn Vavreck

Modern campaigns combine psychology, data, analytics, and technology to persuade and mobilize voters. The smartest... See more
Ever wonder what decisions go into the making of a political ad? We’ll talk about the things you see, hear, and read in... See more