B. Bonin Bough

Global Head of Digita and Social Media, PepsiCo

B. Bonin Bough is the global head of digital and social media at PepsiCo where he oversees digital strategy and the implementation of social media tools and techniques across the company. Bough has been instrumental in integrating digital media into PepsiCo’s overall brand vision and growth strategy. He is credited with bringing PepsiCo to the South by Southwest festival, as well as spearheading Gatorade Mission Control, PepsiCo10, and the Pepsi Refresh Program. Prior to his work with PepsiCo, Bough held executive positions at Weber Shandwick and Ruder Finn Interactive, and is co-author of the book Perspectives on Social Media Marketing. In addition to his corporate career, Bough was a professor at New York University’s Center for Publishing Graduate Studies from 2000 to 2005.

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In the competition for our attention, how will social sites build brands and influence behavior? Or conversely, will... See more