Co-Founder, Centro de Escalada Urbana; CEO, BeyondGear
Asa Firestone is co-founder of Adventure Forward, a new national service corps at the Aspen Institute focused on integrating outdoor adventure with academic success. In 2010, he co-founded the Centro de Escalada Urbana (CEU), a climbing school for underserved youth in the favelas (slums) of Rio de Janeiro. While a student at USC Marshall School of Business, where he earned his MBA in 2012, Firestone created BEYONDgear, a social enterprise selling lifestyle gear to help raise money for CEU. He also launched BEYONDtalks, a speaker series that blends adventure with entrepreneurship. Firestone is a National Geographic Young Explorer.