Why Investing in Good Companies Makes Economic Sense
Setup
Can companies determined to support solutions to some of society’s larger dilemmas make the kinds of returns that Wall Street — which judges bottom-line performance above all — happy? Yes. Take a cue from Capricorn Investment Group, born from a belief that values-based, sustainable investment practices can enhance return rates. Its mission is "to deliver extraordinary investment results by leveraging market forces to scale solutions to global problems." Bank of America, among the world’s largest banks, is equally committed to a business strategy that puts sustainability first. Indeed, there are markets for socially responsible investments that work for society and the shareholder.
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