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If you’re in journalism, the content business, or are associated with a nonprofit or dot-org, “How’s your podcast going?” is the question of the day. How did these obscure broadcasts that languished from their debut in 2004 suddenly turn into must-have, mainstream shows? (According to Libsyn, 2.6 billion podcasts were downloaded in 2014 alone.) Why is it that everybody seems to have a podcast or is starting one? How does the business of podcasting work and what makes it successful? We’ve gathered a panel of all-stars—from the popular shows “Political Gabfest,” “Savage Love,” “Invisibilia,” “Black List Table Reads” and “Note to Self”—to pull back the curtain on podcasting. Underwritten by Booz Allen Hamilton
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Technology
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