A discussion about how Hollywood is adapting to an increasingly cluttered and fragmented marketplace by embracing creative business solutions. Chris Meledandri, the founder and CEO of animation powerhouse Illumination Entertainment, and Jeff Shell, chairman of Universal Filmed Entertainment Group, will look at both the macro and micro ways that the film business is being forced to think outside the box in order to thrive in today’s fast-changing entertainment industry. From the way films like Despicable Me 3 and Sing are created to how they are marketed to an increasingly hard-to-reach audience, the conversation will examine the way creativity is being redefined in Hollywood.