Cats and dogs have gone from mere pets to true members of the family. It’s estimated that in 2018 we will spend more than $86 billion on our pets in the United States, with that number growing to an estimated $200 billion by 2025. Americans are investing in higher quality food made from natural ingredients, in addition to custom fashion, daily daycare, and even step trackers (FitBit for dogs!). What cultural and behavioral shifts have led to this change? What technology is being introduced that mirrors human behaviors or trends? How has the pet industry shifted, and what innovations are on the horizon to meet the growing demand?
- 2019 Festival