Embedding Company Values Across Cultures and Borders

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With a workforce of 90,000 spanning 119 international destinations and 234 domestic locales, developing effective communications company wide poses challenging questions across regions, languages, and cultures. United Airlines’ CEO Oscar Munoz believes success is rooted in a set of values that serve employees, customers, and long-term innovation. But across such diverse cultures and management differences, how does a global firm create and communicate shared values?

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Embedding Company Values Across Cultures and Borders

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