Your Brain on Stories: Why You Are Hardwired to Think and Learn through Storytelling
Why are we automatically drawn to stories? Why do we preferentially remember stories better than nonstory information? Why and how do stories engage and influence so effectively? Through both research efforts and thousands of tests using live audiences as guinea pigs, this work shows how and why the human brain is neurally and evolutionarily hardwired to force us to make sense, to understand, to remember, and to recall in specific story terms.
Speakers: Kendall Haven
Festival: 2013

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