Tricks of the Trade: Revealing the Secrets of Modern Campaigns

Modern campaigns combine psychology, data, analytics, and technology to persuade and mobilize voters. The smartest campaign teams try to be one step ahead of the voters they’re targeting, even as the 24-hour news cycle and the social media echo chamber move constantly to keep up with this unprecedented election. This session engages political scientists, experts, and campaign operatives with decades of combined experience to understand playmaking in the blood sport that is politics.

Festival: 2016

Watch and Listen: U.S.A.

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