Personalized Medicine: The Future is Now

Personalized medicine is upending hierarchies with consumer products like Scanadu, designed to track physiological signals, and 23andMe.com, which provides raw genetic data. Meanwhile, our exploding knowledge means treatments can increasingly be custom-tailored — the genetic characteristics of a tumor can predict the most effective drug to fight it; a medical image can reveal which artery-opening device will be most effective for a particular individual. How does personalized medicine change the way medicine is practiced? Is it possible to know too much? Does the US need a new regulatory framework for this unprecedented era?

Festival: 2014

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