The New Consumerism: Shifting from a Wholesale to a Retail Approach in Health Care

The health industry's center of gravity is shifting. The inability of managed care and other current platforms to stem rising costs has focused attention on the consumer's role in reducing costs by improving his or her own health. This will fundamentally alter the health industry and could drive the transformation from a wholesale to a retail market. What will it look like? Who would be the winners and losers? And who can be trusted to lead us through these changes?

Festival: 2007

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