Measuring Corporate Success

The bottom line for the American corporation is to create shareholder value. To many executives, this goal means achieving short- term or quarterly profits, often compromising longer-term objectives or strategies for success. Given the complex dynamics of the global marketplace, is it time to rethink the meaning of "shareholder value." Is current share price our best measure of business success - or can we look beyond that to longer-term gauges? If so, what are they? How do corporations meet the needs of both shareholders and other stakeholders? And how will we know if they have succeeded? Stephen Friedman, William Mayer, Steven C. Parrish, Judith F. Samuelson, Robert K. Steel and Thomas A. Stewart explore all of these questions, and discuss how differing measures of success may influence corporate behavior.

Festival: 2006

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