An Innovative Necessity: Staying Nimble Keeps Companies Ahead

Large, well-established industry leaders are losing market share to a wide array of smaller, nimbler start-ups. Reduced labor costs from outsourcing, social media tools for less expensive, more targeted marketing, and enhanced internet-supported distribution channels all lower competitive barriers and create a compelling climate for new entities. New businesses are often more efficiently run and react faster than larger, corporate entities. Can market leaders re-establish their position by taking a page from the upstarts’ playbook? Does a company make investment decisions on complex analytics or go with gut instinct? Which strategy works better — start with customer preferences or introduce a product or service that redefines their needs? How can establishment players foster and embrace innovation within corporate culture?

Festival: 2015

Watch and Listen: Economy

Inadequacies and inequities in K-12 education are both a practical and moral challenge to America. In the face of wide... See more
Three leaders in social entrepreneurship, Andrew Beebe, Jonathan Greenblatt, and Cameron Sinclair discuss and speculate... See more
Key presidential advisor and groundbreaking political strategist Karl Rove talks about his work and his views on the... See more

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