An Innovative Necessity: Staying Nimble Keeps Companies Ahead

Large, well-established industry leaders are losing market share to a wide array of smaller, nimbler start-ups. Reduced labor costs from outsourcing, social media tools for less expensive, more targeted marketing, and enhanced internet-supported distribution channels all lower competitive barriers and create a compelling climate for new entities. New businesses are often more efficiently run and react faster than larger, corporate entities. Can market leaders re-establish their position by taking a page from the upstarts’ playbook? Does a company make investment decisions on complex analytics or go with gut instinct? Which strategy works better — start with customer preferences or introduce a product or service that redefines their needs? How can establishment players foster and embrace innovation within corporate culture?

Festival: 2015

Watch and Listen: Economy

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Will the boom in asset prices come to an end, and should it? How spectacular will the correction be? Will tax cuts... See more
Financial-technology innovation is accelerating globally, making financial services more affordable, convenient, and... See more
The United States and Germany have much in common: advanced industrial economies, high living standards, first-class... See more
Most of us know the entrepreneurial success stories of places like Silicon Valley, the Research Triangle, and Boston.... See more

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