An Innovative Necessity: Staying Nimble Keeps Companies Ahead

Large, well-established industry leaders are losing market share to a wide array of smaller, nimbler start-ups. Reduced labor costs from outsourcing, social media tools for less expensive, more targeted marketing, and enhanced internet-supported distribution channels all lower competitive barriers and create a compelling climate for new entities. New businesses are often more efficiently run and react faster than larger, corporate entities. Can market leaders re-establish their position by taking a page from the upstarts’ playbook? Does a company make investment decisions on complex analytics or go with gut instinct? Which strategy works better — start with customer preferences or introduce a product or service that redefines their needs? How can establishment players foster and embrace innovation within corporate culture?

Festival: 2015

Watch and Listen: Economy

Most of us probably harbor preconceived notions about refugees. Maybe it’s a misunderstanding about what drove them... See more
The Afternoon of Conversation is the Aspen Ideas Festival's signature event and hosts an audience of 2,000 in the... See more
This talk rethinks refugees as a potential economic benefit to the societies that host them, rather than simply passive... See more
In his remarkable book, The Third Wave, AOL founder and tech leader Steve Case describes how we are moving beyond the... See more
The promise of a better life now rings hollow to millions who find that hard work offers them no guarantee of making it... See more
Bob Chapman, the CEO of $3 billion global firm Barry-Wehmiller who was recently named the No. 3 CEO in the world in Inc... See more

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