Hit Makers: The Science of Popularity in an Age of Distraction

Atlantic Senior Editor Derek Thompson's national best-selling book looks at the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows that nothing “goes viral,” that quality is insufficient for success, and that some of the most popular products in history were one bad break away from utter failure. The book touches on a range of subjects—yes, including Donald Trump—from the untold stories of how Impressionism and rock 'n' roll went mainstream to the philosophy behind the algorithms that govern Facebook and music-recommendation engines.

Festival: 2017

Watch and Listen: Arts

“A form of funky-secular testifying,” according to the Rock and Roll Hall of Fame, with subgenres ranging from Motown... See more
Stuart Weitzman is one of America’s most famous shoe designers, known for outfitting countless celebrities (think... See more
How do the arts of poetry, painting, journalism, fashion, architecture, television foster social justice? See more
Despite discussion of work-life balance, work is not something separate from our life, but integral to it. Good work is... See more
Music exists in every human culture and drives a multibillion-dollar industry, and yet the vast majority of people who... See more
Wonder what you ever did before Hamilton came along? So do we! Join us for a lively and informal behind-the-scenes look... See more

Pages