Eco-markets, Eco-entrepreneurs

A new generation of entrepreneurs believes that sustainability represents the next big wave of innovation and business opportunity. That generation is creating companies that deal in consumer goods and finance to energy production. Are these businesses just an entrepreneurial fad, or are they here to stay? Is there a real market for greener products and services? Andrew Beebe and Jonathan Greenblatt discuss with Joel Makower.

Festival: 2006

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