Can Consumers Help Rewrite the Recipe for Big Food?

Never before have we seen such an explosion of interest in our food--what's in it, who produced it, where it came from. Consumers are demanding purity and transparency. They want fresh food with limited processing—and convenience and creativity too. Fifty percent of us are eating alone, snacking is on the rise, and the family meal on the decline. And consumers are less loyal than ever.
What does all this mean to traditional food companies? As they re-formulate recipes, acquire natural food brands, and strive to reposition themselves to attract health-conscious, sophisticated consumers, what is their game plan to stay relevant in the midst of a cultural shift?

Festival: 2016

Watch and Listen: World

Most of us probably harbor preconceived notions about refugees. Maybe it’s a misunderstanding about what drove them... See more
The Trump Administration has said that “all options are on the table” in North Korea. What actually are the options,... See more
The Afternoon of Conversation is the Aspen Ideas Festival's signature event and hosts an audience of 2,000 in the... See more
Authoritarian populists are gaining power from Ankara to Athens, from Warsaw to Washington. Meanwhile, popular support... See more
This talk rethinks refugees as a potential economic benefit to the societies that host them, rather than simply passive... See more
It’s been called one of the worst self-inflicted political wounds of modern times. British Prime Minister Theresa May,... See more

Pages