Having Corporate Purpose Benefits Business and Society
What exactly is corporate purpose? How can it provide more viable and enduring success for business and communities? Bobbi Silten, managing director of the Shared Value Initiative, shares her insights.
More and more, companies are embracing the concept of corporate purpose as Americans' perceptions of big business have shifted. While declaring a purpose beyond profit is a starting point, how do you actually deliver on it to drive positive change for communities and society?
We put them in harm’s way all over the world, and when they return to us — often physically and mentally debilitated — we have a bad habit of forgetting their sacrifice. What do we owe our veterans, what can we learn from them, and what new strategies can we use to keep them healthy and productive in civilian society?