When Amazon launched, it employed just ten people. Now it’s one of the largest retailers in the world. CEO Jeff Bezos describes what companies need in today’s fast-paced, high tech business environment. He explains how Alexa is different from Siri and why he decided to invest in the Washington Post and an aerospace company. AOL Cofounder Steve Case, Columbia Business School Dean Glenn Hubbard, and Aspen Institute CEO Walter Isaacson are also featured. The discussions were part of Vanity Fair’s New Establishment Summit.