Charles Duhigg AIF 2017

Most of what we think of as addictions are actually habit dysfunctions.

Charles Duhigg Writer, The New Yorker
Session

The Power of Habit

Charles Duhigg AIF 2017

The Power of Habit

Setup

Why do some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight? How do habits work, and where, exactly, do they reside in our brains? Pulitzer Prize-winning reporter Charles Duhigg, author of The Power of Habit, explores what Olympic swimmer Michael Phelps, Starbucks, and the civil rights movement can teach us about how habits can shape how we think, behave, and live.

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