AIF Blog

How Candidates Appeal to People of Color

Jun 13, 2018

Chuck Rocha and Kamilah Prince speak at the Aspen Institute Symposium on the State of Race in America. It was held in Washington, DC in May.

After President Donald Trump was elected in November 2016, the Brookings Institution went back and examined the minority and black vote. While racial minorities played a crucial role in President Barack Obama's presidential wins, turnout among this group plummeted in 2016. Now, with the midterm elections drawing near, how are Republicans and Democrats working to get people of color to the polls? Kamilah Prince, national director of African American Engagement for the Republican National Committee, says the party's members need to work to relate to voters. "I think when you look at the Republican stance on issues, especially in black and minority communities, we actually connect more — we want to make America great again and build up our communities." Chuck Rocha, democratic strategist and 2016 Bernie Sanders advisor, says he motivates young minority voters with this message: "We need to have a representative government, and if you want a government that represents every aspect of our country, your voice needs to be heard and you need to vote or your're going to get Donald Trump."

Our latest podcast episode features Kamilah Prince, Chuck Rocha, New York Times op-ed writer David Brooks, Fox News political analyst Juan Williams, and Irene Bueno, co-founder of Asian Americans Advancing Justice.


"Aspen Ideas to Go” is a weekly show featuring fascinating speakers who have presented at the Aspen Ideas Festival and other public programs offered by the Aspen Institute. For a curated listening experience, subscribe to the podcast on Apple Podcasts or find an archive of episodes hereThe views and opinions of the speakers in the podcast do not necessarily reflect those of the Aspen Institute.